about


EDITHMARCEL is founded in 2015 by Gianluca Ferracin and Andrea Masato, respectively from the faculties of Fashion Design and Architecture. The brand reflects on the theme of gender as a study of forms, volumes and lengths that can dress alike the male and the female body. Presented its first collection in the agender section “Open” at Pitti88, EDITHMARCEL is selected by Camera Nazionale della Moda Italiana among 17 international emerging brands for the zero edition of Fashion Hub Market, showing their first collection at Milan Fashion Week in September 2015. Choosen to participate in the project FashionLab (project by Unicredit & CNMI), a program for speedup and continuous support. The brand is also included in the acceleration program and ongoing support FashionLab (project by Unicredit & CNMI). In 2016 Edithmarcel is among the finalists brand of Who Is On Next, the scouting project for young talents in fashion, designed and created by Alta Roma in collaboration with Vogue Italy and in September exposes the Spring Summer ‘17 during Vogue Talents at Palazzo Morando in Milan. After taking part in WION, Edithmarcel and its unisex-oriented essence focused on the blend between tailoring and activewear, presenting its collections in various editions of Milan Fashion Week and distributing its products worldwide.